Be Specific on your title
Readers today are extremely specific when they search information online. So, instead of trying to come up with a title generally accepted by everyone, try to create a more specific one. If your book is a non-fiction read about travelling; focus and examine whether you can create a title that is more specific. Make sure it can give an appeal to its possible readers.
Use keywords
Make your book visible and desirable through the use of keywords in promoting it. Any book marketing can be done through creating blogs, blurbs, and your social media websites such as Facebook, Tweeter, Pinterest, and more. Hence, you should take into consideration that your choice of these words are critical because Internet users, readers, and researchers are looking for information online that direct their needs and at all times, they use specific keyword phrases when referring to books they like.
Publish relevant content online
It is not necessarily talking about your book all the time. You can create some contents that are related to your book’s subject matter. Readers, who search for information they need tend to simply type in some keywords. Your book or the other contents you create will pop up on their search. These materials can direct readers to the right information they need and gets your book that higher chance to be seen by them during their search.
Invite reviewers to assess your work
Look up for some books that have the same genre as yours and start scrutinizing those reviewers who have left hundreds up to thousands of reviews for these books. These reviewers are probably professional assessors who are followed by a lot of readers online as they can influence readers when it comes to a good choice of books to read. Find a way to contact them and invite them to review your work as well. In such way, their followers can be your book’s next online avid fans.
Get a brand for yourself and start giving reviews to other crafts
On a website where you are trying to promote your book, you can start providing reviews to other books or other products that are advertised. In such way, other advertisers can return the favor by looking at what you have posted on the website and they can also say something about your book. Make sure you have a created a brand for yourself that says something about you being an author of a book.
Insert a catching quote on your ad online
People tend to be attracted on different quotes posted on different websites. Some do visit online to look for inspiring quotes of the day so that they can start an easy day. Grab this opportunity to inspire people to read your quote. When your quote is inspiring; they would take time to look up online and search about you as an author. This can also be a great way for them to read more about your book, research, and look forward to see all your other works.
Hit Like and Share your book ad
Connection is the game name over the Internet. Everyone in the world today can easily connect with each other through the use of the Internet and is considered the modern way of sharing all kinds of information. Most of the websites nowadays have the “Like” and “Share” buttons which give us the easy way to share what we’ve got. Make use of them– share your ads to others and start making your book visible.
Make use of the Link Building
Links help the ranking of any search online and help you determine which words that can highly rank your ad during research. Having a link to your book can help increase your rank in search engines and gets your book the chance to gain more online visibility.
Continue to get your book more notice online by promoting it continuously using the different accessible tools online. Never settle on a few results of your advertising. Take advantage of all the possible resources to make your book visible that can lead to future sales.