Find out how an “Opt-In” email advertisement program helps book marketers in reaching the right demographic and significantly improve the effectiveness of any book-selling campaign.
Authors want to promote their books and myriad ways exist for doing so. Sometimes small and low-cost advertising can be more effective than expensive advertising with grandiose promises. Whatever marketing an author does, analyzing the ROI (Return on Investment) must be the key factor.
Book publicity is the process of seeking and getting media coverage for books and their authors.
One of the best ways to brand yourself as an authority and increase book sales is to write articles and create podcasts and videos, and submit them to the major online directories, including EzineArticles, Itunes and Youtube.
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