You might not think soccer has much to do with writing, but authors can learn a lot from the World Cup about marketing, branding and creating multiple streams of income.
Everyone who conceives the perfect book expects to be the exception to the rule, the one whose genius is immediately recognized and rewarded.
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As your publicist works to solicit awareness about you and your project, it is crucial to provide those who are interested with details about your book, background, and purchasing information.
Either two things take place in marketing: failure or success. With the speedy development of technology and the Internet, the art of marketing has become far more complicated than it was.