Book Marketing Tips – 6 Golden Tactics You Can’t Ignore

Posted in Book Marketing on July 26th, 2010 by admin


In this post I wanted to touch on what I feel are 6 vital elements of book marketing that you really must implement in order to maximise your book sales. It’s easy to sit back and wait for sales of your book to come in via traditional channels. Maybe you’re expecting for your book publisher to sell your book for you or your self published book has been submitted to online directories. Chances are you’re not going to see a great deal of sales that way. By implementing just one of these tactics you should see a significant increase in sales – combine all of them and I you’ll be certain to increase your chances of selling more books.

1. Public Relations – Getting Into The Media

You don’t have to hire an expensive public relations firm to get yourself into the media and sell more books. In fact it’s a lot easier than you think when you know how. Public relations is about creating a story that a newspaper, magazine, radio or TV journalist will see as news worthy. Let’s say you’ve written a book about health. Do you have an example of how your book has helped someone overcome a condition and helped them with their lives? This would be a great case study for the media – they love ‘real life’ stories. Maybe you’ve written a book about helping babies overcome sleep problems. Do you have some interesting statistics that a newspaper would find interesting, or is there something in the news that would directly relate to your book. Always be on the lookout for ways to get your book out there, but position yourself as an expert on your topic rather than simply be out to get sales. The media will simply ignore you if they think you’re out to promote your book, you have to have some information of value. Offer your local or national news ‘7 Top Tips on’ your subject and send them across. Talk to the editors, get to know the local news and become someone who they go to. It’s then a case of ‘dropping in’ your web site address and promoting your book after the story.

2. A Good Web Site, That Converts

It’s very easy to get a mate to put up a web site for you, or to buy a freebie package online and expect to sell your book. But I’m afraid I’m going to have to be honest with you here – it’s not going to happen. There are a few reasons for this and it’s based on years of experience. Number one, most web designers don’t know how to market, they don’t know how to bring visitors into your web site and most of all, they don’t know how to ‘convert’ a visitor once they get there, this means – when someone arrives at your web site, does it say, look and feel right for the person to buy it. Don’t worry, I’ve spent many years with online without testing variations of headlines etc and it’s cost me money. By investing propely in your book with someone who knows not only how to give you a good web site, but who can also help you market your book, you’ll sell far more diets and the free vs paid ratio becomes clear. You want sales and this comes from this special three-pronged approach that’s tried and tested. You’ve put the hard work into your book, you’d had it published, now you don’t want to fall at the last hurdle and be frustrated with no sales.

3. Forums – Overlooked Book Marketing Tactic

This has been a bit of a gem for me over the past couple of years and you can get a great deal of interest from people who are already chatting in web site forums about the topic of your book, but you have to be careful. Spamming is a big problem for a lot of forum owners, including me for some of my web sites. You have to be genuine and go and provide good quality information to people who need it, but a lot of the time you’ll be able to add your details and web site address into the signature of your profile so that every time you post, a link will appear at the bottom. Not only will you be interacting with your target audience, you’ll be generating confidence in them which is huge if you want to create a buyer who trusts you. So, my advice would be to go and find some forums on your topic, create some accounts and spend a few hours a day replying to people offering good quality information.

4. Lead Generation – Eh? What’s That?

Things have really changed over the years when it comes to marketing, especially online. These days you can’t just exect the majority of people to just visit your site and buy, although this can happen with sites like mine that covert more visitors into customers. Lead generation is about grabbing an email address but not through the traditional ‘newsletter’ angle. By offering a unique document such as tips sheet or report that the visitor can get for free, you can start to generate a relationship with your audience. You can also offer a first chapter free or a mini online course that works quite well. Lead generation, when implememted correctly will transform your business. Why? Becuase you’ll have a list of potential clients or customer who may buy from you again. This now means not only have you written a book, but you have a potential business model to work from. What other products can you sell to your list of leads and customer. This is a very powerful marketing tactic that has transformed my business and will for you too.

5. Seminars

If you’re confident about talking about your subject then seminars can be a great way to promote your book. Who can you link up with locally to offer them a free or paid talk on your subject. Who would benefit from what you’d have to say. If you write fiction, who would be most interested in that kind of story? Alternatively, non-fiction lends itself to so much potential, you just need to sit and brainstorm ideas. If you’re not confident about talking in front of large groups then either learn or start off with smaller groups and build up gradually. The secret here is to get going and overcome the fears you have. The more you do it, the easier it becomes. All positive change comes from being outside your comfort zone. What’s more, the more confident you get in this area, the less likely you are to get nerves when it comes to media interviews. Seminars are also a great way of generating ‘leads’ (see above). If your first seminar is free then maybe you could offer a paid upgrade to your second topic. The possibilities really are endless, so just get out there and get going, you won’t regret it.

6. Social Media – Facebook, Twitter Etc

This is a great way to drive free traffic to your web site. Social media is growing massively and it’s not going away, so if you ignore it, you’ll be behind other book author who are doing it. Do you want that? Oh no! All of my web sites have social media abilities built in, but there’s a lot that happens on the back end to make it all work and a system that works really well. It combines twitter with facebook, youtube, blogging and lead generation and together, it’s a force that your competitors cannot compete with. Learn about social media and understand how it can work to help your book marketing and sales. Start by using any social media plaform you’re on and telling people abuot your book. Maybe you use facebook or twitter – great, this is a good place to start. But you need to remember that it’s pointless in using social media if you don’t have a web site that sells a visitor when they get there. I know it all sounds quite complicated, but it’s not when you really start to learn it all. In fact it becomes very easy and think about all the books you’ll be selling.

So there you go. But listen, I’ve only touched on 6 areas of book marketing and there are hundreds of potential ways to build your book sales. The secret is, take action – invest some money and start making money with your book.

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Simon Lovell

Simon LovellAbout the Author:
Simon Lovell is an expert in book marketing and author of his own books including The Lunch Box Diet bestseller. He how helps authors like you. Head to for more information.

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One Minute Marketing

Posted in Book Marketing on July 7th, 2010 by admin


So, you say you’re too busy to market your book? Well, welcome to the club. Most of the authors I work with or coach work day jobs and try to cram in as much marketing as they can after they come home from an exhausting day at the office. Working this way can be completely overwhelming. It’s no wonder mot authors only market their books for ninety days. Who could stand to keep up this pace any longer than that? There were so many things authors need to do, most simply don’t know where to start.

Enter the one minute marketer. As tempting as it is, we can’t do everything. It’s just not realistic. Instead, try doing just three things a day. I found that authors are not only more focused this way but tend to be a hundred times more effective. If you’re marketing your own book and you’re becoming overwhelmed by the magnitude of the work ahead of you, try doing just three things a day. Some of these will only take you a minute and in one week alone you’ll have promoted your book in fifteen new ways. And remember, your three things don’t have to be earth shattering, they can be as simple as sending a thank you note.

Here are a few ideas you can implement today:

1. Call your local library and sign up to do a talk. You won’t get paid for this, but they will let you sell your book (for a 10% commission back to the library).

2. Want to drive more attention to your book? How about creating a contest! Contests are great promotional tools. Design one around the topic of your book. For example, I’ll be holding a contest soon asking people for the top ten things NOT to do when you’re marketing your book. Get the idea?

3. Pitch your story to a local radio and/or tv station.

4. How’s your web site these days? Remember, it’s your 24/7 marketing tool so make sure it’s up to date.

5. And while you’re updating your web site, why not list it on search engines like Google, Alta Vista. Or go over to and let them do it for you.for free!

6. Have you thought about submitting an article to a topic-related ezine? Ezine publishers are always looking for content! If you currently subscribe to an email newsletter that you’d like to contribute to, email the editor and ask them what their guidelines are. Or, you can submit your article by registering at the following yahoo group: Publish In Yours ([email protected]).

7. Have you started calling bookstores for signings? Why not start that today.

8. Send your thank you notes! Whether it’s to a news person who did a feature on you or to the book store manager who recently hosted your book signing, saying “thank you” is a great marketing tool!

9. Magazine articles are a great way to get exposure. Why not submit an article (or book excerpt) to a topic-related magazine today?

10. Are a member of all the pertinent organizations in your field of writing? If not, you should be. For example, if you wrote a mystery novel you should think about joining a mystery writing group in your area. Not only will you be able to promote your book at meetings but most groups are always looking for speakers.

Happy Marketing! Source: One Minute Marketing.

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5 Ways To Improve Sales Through Your Website

Posted in Internet Marketing on June 18th, 2010 by admin


by C.F. Jackson

Almost everyone who has been marketing online knows that the lifeblood of book marketing and internet marketing is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales as you continue to strive to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your books, products, or services. Remember to speak to an individual in your salesletter, not to your whole audience.

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way potential customers will be really convinced that these testimonials are real. When potential customers see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images, video and audio on your website.

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your potential customers will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their potential customers with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

About The Author

And to help you improve sales through your website I’m inviting you to claim your free 30 seconds book trailer/product video when you visit [Only 27 Available]

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7 Ways to Improve The Stickiness Of Your Website

Posted in Internet Marketing on June 17th, 2010 by admin


Today more than ever, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever.

Engagement doesn’t end with an individual browser reading content or clicking on an ad. Rather, engagement is an ongoing process that results in loyal customers who come back again and again, becoming more vested in your web site.

How can you make sure you’re engaging and keeping customers?

In order to create a loyal following, there are some basic principles you need to consider. From first impressions to life-long membership, put yourself in the shoes of your browsers and make their experience a valuable one.

  1. Reduce Clutter. How many times have you visited a website only to be overwhelmed and confused? What is this site about you may have asked yourself. Or perhaps you found yourself asking, ‘Where is the information I’m looking for?’Don’t ask your browsers or potential customers to figure this out. Make your site clutter free and create a visual priority that emphasizes the information, resources, or actions your browsers want. By reducing obstacles you build trust among new web site visitors and allow for simple decision making – which benefits everyone.
  2. Make Navigation Intuitive. There are many ways to navigate a web page but intuition rules the day. Don’t try to get fancy with your navigation or overuse java script. Basic navigation that follows current convention is the best way to lead individuals through your web site to the information they’re looking for.
  1. Make The Initial Site Interaction Relevant. When a browser reaches your web site, you have less than seven seconds to get them engaged. Making your initial site interaction relevant to what individuals are looking for is essential for keeping them interacting long term.If you are promoting your web site with Google Adwords, or any pay per click advertising for that matter, be sure to create customer landing pages that are truly relevant to the individual who clicks-through your ad. Once you’ve established relevancy, you can move them deeper into your content, tools, and resources.
  2. Ensure That Your Content Is Up-to-date. Web site content that isn’t up to date does not serve your audience and browsers are likely to move on. One way to ensure that information is timely is by providing a feed of relevant news or information. If including static text on your web pages, try not to include specific dates. However, if you must publish dates, be sure to update this information on a regular basis.
  3. Start An Interaction With Your Users. Each time a browser views your web page, you have an opportunity to interact with them. Don’t let this opportunity pass you by. One great way to interact is to offer something of value at no cost. This can be a white paper, access to an exclusive list, or simply a 30 day free trial. Be sure to capture an individual’s valid email address and include them on your mailing list. An auto-responder is best if you wish to engage these individuals on an ongoing basis.
  4. Provide Plenty Of Support. Don’t hesitate to offer support right from your home page. Prominently display your 800 number, support email address, and additional information for your prospects and customers such as mailing address. This information is viewed favorably by search engines and also creates a sense of legitimacy. Contact information builds trust among prospects and elicits interest in your company.
  5. Make Sharing Easy. Once you’ve made your web site easy to use, don’t hesitate to offer browsers the ability to share your web site with others. This can be in the form of a simple widget that allows users to bookmark your page, subscribe to an Rss feed, or submit your content to popular news sites like are much more likely to visit a web site based on a friend’s recommendation versus some other type of marketing initiative. Leverage the power of viral marketing with easy sharing tools.

Your web site can be your greatest asset. Unfortunately, many marketers and website owners are so focused on increasing traffic that they lose site of the audience that’s already visiting their web pages but are simply not converting.

Don’t make the same mistake. Improve the quality of you site through relevant content that is up-to-date and easy to find. Once you’ve engaged users, encourage them to share. Doing so will make your site perform better, increase conversions, and deliver value for all involved.

Michael Fleischner is an Internet marketing expert and the President of He has more than 12 years of marketing experience and had appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit for further details and more marketing articles including tips on how to improve search engine rankings for your web site.

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