Revamps its Online Bookshelf

Posted in Press Release on January 24th, 2012 by admin

GREEN BAY, WI (01/24/12) –, one of the leading companies in the book marketing industry moves up a notch as they unveil the new face of their online bookshelf.

The company has vividly expressed its intentions of having multiple and tangible developments to serve their clients better. The newly revamped online bookshelf has a definite modern touch, easy navigation, and a feel of convergence. They have improved its functions and used a better layout for readers to easily browse products.’s online bookshelf is cost-free. Self-published authors can now start marketing books even without the budget.

“Our online bookshelf is still very young. But if one would look at it, you will see a lot of potential. We already catered hundreds and hundreds of books in our online bookshelf. And every year, we keep on improving things around our website. We listen to what authors, clients, and readers tell us. Our team of developers and designers are passionate about the work. We want the authors who submit their books and e-books in our bookshelf to realize that marketing can start even without a budget. So today, we unveil an online bookshelf like no other”, announced Don Harold, Marketing Director.

For more information, please visit or call 1 (877) 207 1679.

About is an online book marketing service company, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system. employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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A Few Tips On How To Market And Sell Your Self Published Books

Posted in Book Marketing on October 12th, 2010 by admin


By: Helen Hecker

Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book. It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. In today’s publishing environment, a book’s success depends greatly on a strong marketing plan.

Mail a press release to all the trade journals in your field over and over again; you can use the same release. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Make sure your press release spells out the ‘who, what, where, when, and why.’

Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Using press releases can be a very effective marketing tool if used properly. Press releases can generate thousands of dollars in sales when picked up by national trade or print media.

Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book.

Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website. Make five telephone calls a day that relate to marketing your book. Make sure to promote and market your book each and every day, both online and offline.

When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows. Create an online contest and list it in online contest directories to drive traffic to your website. Every day it’s important to focus on a variety of marketing approaches.

Submit articles to online article directories that focus on your book’s topic to drive customers to your website. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Contact non-bookstore booksellers and offer to leave books on consignment.

Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. If your book solves a problem, focus on this in your marketing.

If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.

Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer.

Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have. Yes you can market and promote your book on a shoestring budget, just be careful about your marketing dollars.

About The Author, Helen Hecker

For more information on book marketing tips and selling more books go to press releases – online, wire service and offline distribution

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5 Tips To Start Selling Your Self-Published Book

Posted in Book Selling on September 27th, 2010 by admin

By: Jill Exler

Here are five simple tips to help you get started.

1. Figure out your market.

“Bookstores are lousy places to sell books,” says self-publishing guru Dan Poynter in USA Weekend . “Find the places where your audience gathers and sell directly to them. If your book is about cats, go to pet stores.”

To start selling your book, take the time to research your target audience. Who will be interested in purchasing your book and sharing it with their friends?

Once you know your target market, look at the places they shop and spend their leisure time. What media venues do they watch, read and listen to on a regular basis?

Create a list of all potential organizations, business and groups. This will give you a good understanding of the online sites and brick-and-mortar locations where you need to focus your marketing efforts.

2. Spread the word.

When you are ready to start selling, don’t be shy. Talk about your book, carry a copy around with you and look for every opportunity to mention it. Also be ready to give copies away to influential people who will build buzz about your business.

If you are a good speaker, try to give presentations to groups catering to your target audience. You can partner with various organizations to promote your appearance and build word-of-mouth. This may include issuing a press release, giving books away during radio or television interviews or getting involved with charitable activities.

“Speaking to local, target audiences is a great way to start building buzz about your products and services,” says Melanie Rembrandt, small business PR expert and owner of Rembrandt Communications, “But in order to build credibility, you need to offer valuable information pertinent to your book’s subject without being sales-oriented. You can always have a book-signing after your presentation to sell your books and meet potential customers.”

Another trick is to leave a copy of your book at your local bookstore or library. If visitors pick up the book and read it, they will ask for a copy of it. Then, the person at the counter may contact you to purchase additional copies.

3. Venture outside your target market.

After you’ve pursued all venues focusing on your specific audience, start marketing your book to other groups outside your target market.

Look for secondary sources that may be interested in purchasing your book as a gift for a friend, co-worker or family member. Perhaps you can partner with a business, charitable organization or hobby-group related to your book-topic?

Think “outside of the box” and try to let as many people know about your book as possible. You can issue a press release, offer special discounts and create newsworthy events to draw attention to your book. And these activities don’t need to cost a lot of money. You just need to think of some ways to stress the unique benefits of your book and take the extra time and effort to plan, coordinate and follow-through with your ideas.

4. Take advantage of business relationships.

If you used an online publisher in developing your book, advertise on their site. If you used a local printer, ask if you can leave a couple copies at their front desk.

Visit all of your local establishments and leave some kind of information about your book. If you are a regular customer, most of these businesses will be happy to help you and the local economy.

And when preparing these “leave-behinds,” think about the benefits for the business and customers. Perhaps you can print up small calendars, checklists, quick tips, bookmarks and other items that advertise your book while offering something of value to potential readers.

You may even be able to partner with various businesses to offer special joint coupons and discounts. Use your imagination, but always keep the benefits for the customer in mind.

5. List your book online.

This may be obvious, but you really need to list your book online to reach the broadest possible market and increase “buzz.” Review your target audience and try to get information about your book posted on all of the pertinent sites they visit.

Also create a simple website. And don’t worry. Today, there are many services that offer cost-effective or free websites to self-published authors. You don’t need to be a technical genius or have a lot of money to take advantage of these services and create an online presence.

However, in your online copy, be sure to stress the unique benefits of your book and provide customer testimonials (for credibility). Also include some information about your background to help you stand apart from others in your genre.

Once your site is up and running, research free, press-release posting sites. Also look for online organizations that may be willing to post reciprocal links to your site to help build search-engine optimization.

These are just a few, simple tips. There are many ways to sell your self-published books. But you can start by focusing on your target audience, work the business relationships you already have and be creative. And soon, you’ll be well on your way to being a top-selling author!

For more tips and information, visit

About The Author, Jill Exler

Jill Exler is a Mompreneur and founder of jexbo,

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Book Marketing Tips – 6 Golden Tactics You Can’t Ignore

Posted in Book Marketing on July 26th, 2010 by admin


In this post I wanted to touch on what I feel are 6 vital elements of book marketing that you really must implement in order to maximise your book sales. It’s easy to sit back and wait for sales of your book to come in via traditional channels. Maybe you’re expecting for your book publisher to sell your book for you or your self published book has been submitted to online directories. Chances are you’re not going to see a great deal of sales that way. By implementing just one of these tactics you should see a significant increase in sales – combine all of them and I you’ll be certain to increase your chances of selling more books.

1. Public Relations – Getting Into The Media

You don’t have to hire an expensive public relations firm to get yourself into the media and sell more books. In fact it’s a lot easier than you think when you know how. Public relations is about creating a story that a newspaper, magazine, radio or TV journalist will see as news worthy. Let’s say you’ve written a book about health. Do you have an example of how your book has helped someone overcome a condition and helped them with their lives? This would be a great case study for the media – they love ‘real life’ stories. Maybe you’ve written a book about helping babies overcome sleep problems. Do you have some interesting statistics that a newspaper would find interesting, or is there something in the news that would directly relate to your book. Always be on the lookout for ways to get your book out there, but position yourself as an expert on your topic rather than simply be out to get sales. The media will simply ignore you if they think you’re out to promote your book, you have to have some information of value. Offer your local or national news ‘7 Top Tips on’ your subject and send them across. Talk to the editors, get to know the local news and become someone who they go to. It’s then a case of ‘dropping in’ your web site address and promoting your book after the story.

2. A Good Web Site, That Converts

It’s very easy to get a mate to put up a web site for you, or to buy a freebie package online and expect to sell your book. But I’m afraid I’m going to have to be honest with you here – it’s not going to happen. There are a few reasons for this and it’s based on years of experience. Number one, most web designers don’t know how to market, they don’t know how to bring visitors into your web site and most of all, they don’t know how to ‘convert’ a visitor once they get there, this means – when someone arrives at your web site, does it say, look and feel right for the person to buy it. Don’t worry, I’ve spent many years with online without testing variations of headlines etc and it’s cost me money. By investing propely in your book with someone who knows not only how to give you a good web site, but who can also help you market your book, you’ll sell far more diets and the free vs paid ratio becomes clear. You want sales and this comes from this special three-pronged approach that’s tried and tested. You’ve put the hard work into your book, you’d had it published, now you don’t want to fall at the last hurdle and be frustrated with no sales.

3. Forums – Overlooked Book Marketing Tactic

This has been a bit of a gem for me over the past couple of years and you can get a great deal of interest from people who are already chatting in web site forums about the topic of your book, but you have to be careful. Spamming is a big problem for a lot of forum owners, including me for some of my web sites. You have to be genuine and go and provide good quality information to people who need it, but a lot of the time you’ll be able to add your details and web site address into the signature of your profile so that every time you post, a link will appear at the bottom. Not only will you be interacting with your target audience, you’ll be generating confidence in them which is huge if you want to create a buyer who trusts you. So, my advice would be to go and find some forums on your topic, create some accounts and spend a few hours a day replying to people offering good quality information.

4. Lead Generation – Eh? What’s That?

Things have really changed over the years when it comes to marketing, especially online. These days you can’t just exect the majority of people to just visit your site and buy, although this can happen with sites like mine that covert more visitors into customers. Lead generation is about grabbing an email address but not through the traditional ‘newsletter’ angle. By offering a unique document such as tips sheet or report that the visitor can get for free, you can start to generate a relationship with your audience. You can also offer a first chapter free or a mini online course that works quite well. Lead generation, when implememted correctly will transform your business. Why? Becuase you’ll have a list of potential clients or customer who may buy from you again. This now means not only have you written a book, but you have a potential business model to work from. What other products can you sell to your list of leads and customer. This is a very powerful marketing tactic that has transformed my business and will for you too.

5. Seminars

If you’re confident about talking about your subject then seminars can be a great way to promote your book. Who can you link up with locally to offer them a free or paid talk on your subject. Who would benefit from what you’d have to say. If you write fiction, who would be most interested in that kind of story? Alternatively, non-fiction lends itself to so much potential, you just need to sit and brainstorm ideas. If you’re not confident about talking in front of large groups then either learn or start off with smaller groups and build up gradually. The secret here is to get going and overcome the fears you have. The more you do it, the easier it becomes. All positive change comes from being outside your comfort zone. What’s more, the more confident you get in this area, the less likely you are to get nerves when it comes to media interviews. Seminars are also a great way of generating ‘leads’ (see above). If your first seminar is free then maybe you could offer a paid upgrade to your second topic. The possibilities really are endless, so just get out there and get going, you won’t regret it.

6. Social Media – Facebook, Twitter Etc

This is a great way to drive free traffic to your web site. Social media is growing massively and it’s not going away, so if you ignore it, you’ll be behind other book author who are doing it. Do you want that? Oh no! All of my web sites have social media abilities built in, but there’s a lot that happens on the back end to make it all work and a system that works really well. It combines twitter with facebook, youtube, blogging and lead generation and together, it’s a force that your competitors cannot compete with. Learn about social media and understand how it can work to help your book marketing and sales. Start by using any social media plaform you’re on and telling people abuot your book. Maybe you use facebook or twitter – great, this is a good place to start. But you need to remember that it’s pointless in using social media if you don’t have a web site that sells a visitor when they get there. I know it all sounds quite complicated, but it’s not when you really start to learn it all. In fact it becomes very easy and think about all the books you’ll be selling.

So there you go. But listen, I’ve only touched on 6 areas of book marketing and there are hundreds of potential ways to build your book sales. The secret is, take action – invest some money and start making money with your book.

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Simon Lovell

Simon LovellAbout the Author:
Simon Lovell is an expert in book marketing and author of his own books including The Lunch Box Diet bestseller. He how helps authors like you. Head to for more information.

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Free Book Marketing

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