Realities to Getting Your Book Published

Posted in Book Publishing on August 25th, 2010 by admin

By: Patrick Schwerdtfeger


Publishing a book is one of the best ways to position yourself as an expert in your field.  Not only that but the book demonstrates your expertise in its best and most organized format.  And perhaps the biggest advantage of all is that your book allows people to be introduced to your expertise without you doing a thing.  Yes, you have to write it and get it published.  And you also have to market it.  But after that, you can sit back and let people read it on their own time.

So let’s talk about some of the realities behind publishing your own book.  The biggest misconception people have about the process is that the publishing company does the marketing.  Untrue.  Regardless of the publishing company you use, the responsibility falls squarely on the author.  And that’s a rude awakening for most aspiring authors.

Marketing is no easy task and the biggest priority of publishers considering your book proposal is NOT the quality of your writing or the brilliance of your idea but your ability to market you own book.  Yes, it’s true.  The biggest thing publishers look for when they evaluate book proposals is your audience and your following.  They call it your platform and it refers to the activities you do everyday that put you in front of potential buyers.

The best thing you can do to increase the odds of your book proposal getting accepted by a publisher is to build your platform.  Whether that includes workshops and seminars, press releases and media publicity, interviews and special events, blogging and podcasting or internet marketing, publishers need to know you have a strategy to promote your book and the tools necessary to pull it off.  Indeed, they’re looking for a certain amount of star power.

If you don’t have a platform when you submit your book proposal, it won’t even get a second glance.  That’s why it’s absolutely imperative to get the process started early.  Offer workshops and seminars.  Develop a website and build awareness and traffic.  Use press releases to announce events or special milestones.  Write articles, both online and off.  Look for speaking engagements to build credibility and gain exposure.  These are the things publishers will favor when evaluating your proposal.

Another misconception about getting a book published is that you’ll make money in the process.  Unfortunately, this is rarely true on the first book.  As an unproven author, you won’t be able to negotiate a big percentage in the book deal and the marketing campaign will devour most of the profits.  The primary objective behind your first book should be to build credibility, gain exposure and validate your abilities as an author, including marketing.  If you succeedArticle Submission, you’ll get a much better deal on your second book and that’s where you can start making money.

Publishing a book can be one of the best steps a person can take when developing a business.  It sets you apart from the vast majority of others in your field and people will forever more treat you differently.  But you also have to be realistic with the process and that’s what this article is all about.  There is lots of information that can support the development of a platform and the marketing requirements on the Tactical Execution website and I encourage you to take advantage of those resources.

About The Author, Patrick Schwerdtfeger
Become a recognized expert. Optimize your website. Explode your business. Tactical Execution provides implementation strategies for immediate results. Claim your free website traffic hotsheet today!

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How to Market a Book Through Flyers – Top Ten Ways

Posted in Book Marketing, Book Promotion on June 10th, 2010 by admin

by: Phoenix


A flyer is an excellent, inexpensive way to promote your book and should definitely go on your book selling list for print marketing. Flyers are better than a business card because they have more detailed information on them to help the potential buyer make a more educated decision.

What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd for best book sales.

1. Include a colored picture of your front cover.

People want to see what your book looks like. Four-color graphics are great, but not always necessary. If you do it yourself on your own printer, make your book cover background white with colored lettering, so you don’t go through a $35 ink cartridge too fast.

For professional copies, it costs from 39 to 69 cents per copy.

2. Hook your prospective buyers with the headline in the top line of your flyer just as you do for your back cover.

Here’s a few gems: Why Not Publish Yourself? Read About SEX as it Really Is! Imagine Thousands of Readers Buying your Book Next Month! Quadruple your Income in Four Months! Give your audience a reason to buy–Show those benefits in the headline and in bullet form..

3. Include some juicy excerpts from your book.

Prospective buyers want to see a sample of your writing, especially if it’s fiction. Use an analogy or short story to illustrate your book’s main point if non-fiction. Include a few paragraphs, always keeping them short and easy to read.

4. Include your picture with a brief biography near it.

People want to see what the author looks like. Place it on the right side of the flyer if possible. Don’t put all those initials after your name. They don’t sell. Personalize it in one or two sentences. Such as xxxxx helps you manifest your book dream fast.

5. Add good words from others.

Testimonials and reviews are the most significant way to market your book. The praise doesn’t have to be from famous people. Use a man/woman on the street opinion. One client/author added a testimonial from a convict! These can go on the back of the flyer.

6. Put ordering information on a coupon at the flyer’s bottom.

Include your book’s ISBN number, Web site URL, your email, toll-free number and other information you want your reader to know.

7. Make it easy for your reader to buy.

Offer easy ways to buy: credit cards, checks, downloading directly from your website, or money orders. Include your toll-free 800 number. Many prefer a coupon they can fill out and mail or fax.

8. Give your prospective buyers all the ways to stay in touch with you.

Some people will not buy online. While most small business people are web savvy, it’s a good idea to include your street address, e-mail, local phone and fax number, and 800 number.

9. Carry at least 25 flyers with you in a folder at all times.

Keep them in your car, so that when you pass a place that will post them for you, they are handy. Give one to every person you meet. Remember the “law of seven.” After seven exposures, you have a buyer! Flyers are better than a business card because they have more detailed information on them to help the potential buyer make a more educated decision.

10. Use the backside of the flyer.

You really waste this space if you don’t put it to use. Multiply buying results with more testimonials on the back. Include a longer excerpt from your book there. If you offer programs include a few on the back side–with benefits of course.

11. Bonus tip: Send your no cost flyer out by email.

Keep your flyer created in word in a folder called “flyers.” Then you can send by email as an attachment to any email audience.

Your flyer is a detailed extension of you and your book, and one of the least expensive ways to market your book through print. For person to person or business to business, print enough so your book buying public or distributor can easily purchase your book.

Related Posts
Your Book Marketing Plan to Build Your Promotion Platform
Your Book Marketing Plan – Who Should You Be Promoting Your Book To?

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