The Elements of a Successful Career in Self-publishing

Posted in Self-Publishing on August 26th, 2010 by admin

As an author, the most important person in your career is you. Self-publishing takes writing into a higher level since it’s you who will spearhead every single detail that makes up your book marketing campaign. However, you should learn to choose a number of allies who will help you all the way to your book’s launching. You don’t know everything. Going solo in doing your marketing campaign will leave you drained and frustrated. You need people who will help you cut through the competitive market.

The future of your writing career basically depends on these elements: (1) you as an author, (2) your book/s, (3) marketing and promotions, (4) and networking.

You as an Author
Just like establishing brands, you need to standout among all the other authors. It is not a question of talent or skill since appreciation in writing is diverse and subjective. This boils down to your creativity; letting readers understand and appreciate what you are writing about. When people can relate to your writing, you become successful in being a part of their lives.

Your Book/s
How can your book possibly compete against bestsellers? It’s equally important to plan out your writing career. State your goal and enumerate your objectives. In that way, you won’t have a difficult time establishing your niche. It takes much consistency for you to be known for something.

Marketing and Promotions
Your books won’t sell unless you do extensive marketing campaigns. Competition is fierce in the market. Doing your best means picking the right marketing tools to help in your book’s marketing campaign. Take time to evaluate on the book marketing product or service and always consider their prices.

Networking is cost-free. But it takes time and social investment for you to succeed in this aspect. You won’t be able to attract readers if you just talk pure business. Networking also takes a lot of creativity and out of the box ideas to draw in sustainable interest and attention. The more promotions you do, the more opportunities you create.

But above everything else, remember that you are the most powerful marketing weapon. You are your book’s advantage.

Here’s a checklist to help you in your career:

  1. Don’t stop learning. Endlessly practice and polish your ability to write.
  2. Fuel your passion and promotion by learning from other book marketing campaigns. Success stories will inspire and keep you going.
  3. Be resilient at all times. Stay committed to your career.
  4. Don’t let creativity run out. Take risks and try out new things.
  5. Continuously establish your identity through presenting authentic and new ideas.
  6. Keep your communication open. Build and maintain relationships with your growing network of readers, fans, the media, and the rest of your allies.
  7. Be willing to go an extra mile in promoting your work. Seize speaking opportunities even if it doesn’t earn you a dime.
  8. Take every problem as a challenge.
  9. Lastly, use your time and any existing talent as productively as you can.

Related Posts
Self-Publishing Your Book – The Ultimate Do-It-Yourself Project
Self-Publishing – Voice of the Future
Timeless Insights for Your Self-publishing Career

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