How To Get The Most From Your Free eBook

Posted in E-book Tips on July 4th, 2011 by admin


by: Adrian Kennelly

How To Get The Most From Your Free eBook
Marketing Campaign

First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded.

Your ebook needs to have quality content. You can write your own content or ask permission to use another author’s content. Your ebook will be
read more if the content is original.

You will want to put your ad on the title page or on the table of contents. This will give the most exposure for your web site or the products you’re

It’s important to put your ebook in as many formats as possible. Most ebook software only allows the ebook to be read by certain browers and software.
People may not take the time to download a new software program in order to read your ebook. Other versions of your ebook could be in HTML,
auto responder and downloadable text format.

You can contact other business owners and ask them if they would like to include their ad in your ebook. Just ask them in return to advertise your
free ebook on their web site or in their e-zine for a set period of time. This method will get your free ebook marketing campaign off to a fast start.

Allow the people who download your ebook to give it away to their visitors. This will multiply your free ebook’s exposure. Submit your ebook
to the growing number of free ebook directories on the internet.

These web sites also offer more information about ebook marketing. Some of them also have ebook discussion forums where you can ask questions
and learn more about ebook marketing.

About the Author

Visit DirectoryGold – Web Directory, featuring free email, article directory, and shopping and info links

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5 Reasons Why You Can’t Create Your Own eProducts

Posted in E-book Tips on July 1st, 2011 by admin


by: Dan B. Cauthron

What is there that prevents you from creating and marketing your own exclusive information eproducts?

Chances are, it could be one or more of the self-defeating reasons that we commonly hear from those who contact us seeking advice. Several of those reasons are addressed here. We intend to debunk the validity of each and every one.

Reason #1 – I Can’t.

Can’t isn’t even a word! It’s a contraction of the words can not. Those are the two most self defeating words in the English language, or any other language that they may be translated to.

Think of it this way. In the first stages of all our lives, we really could NOT do much of anything. Mother or Dad, or someone else, had to do everything for us. But all of us,
s we grew, LEARNED to DO things for ourselves.

Our human ability to learn is what sets us apart from the beasts of the field and forest. Take advantage of that miraculous gift. After all, do you think that the world’s most successful people were born knowing everything they know today? Of course not!

Reason #2 – I Don’t Have a Good Idea For an eProduct.

As the Internet itself is in a constant state of flux and metamorphosis, so do new problems and new needs arise constantly. Therein lies a hotbed of potential for new solutions and new information to be disseminated.

Consider your own needs and problems as an Internet user. Believe it or not, there are untold numbers of other people worldwide who are experiencing the same situations. I behooves you to do some research, find solutions to your own problems, and then help others to fulfill those needs.

Now, think about what specialized knowledge you already have. Practically everyone has experience and insight that others will happily pay for. Natural human curiosity motivates us all to want to know what others know, and the range of topics is limitless. What you know IS worth money to many other people.

Reason #3 – I’m Not a Good Writer.

Have you ever written a letter to a friend? Do you communicate with others through email? Then you CAN write. Whether or not you think you are ‘good’ is not an issue here. After all, we’re talking about creating an information product, not winning a Pulitzer Prize.

Begin with an outline or framework of the major points you want to convey. Next, add sub-topics as needed to elaborate your point. Then, begin ‘filling in the blanks’ with the information and knowledge that you have on each point. Even the great novelist James A. Michener used this mechanical approach.

Even the best writers in any venue compose their works in rough draft. Editing, punctuation, and grammar correction comes later, and is typically relegated to someone else who has an eye for such work.

Final editing can be easily accomplished by contacting the English department of a local high school or college. You may also do an online search for the keywords ‘editing services’ or ‘ghost writing’ to get professional assistance.

Reason #4 – I Don’t Know How To Compile The Product.

eBook compiler softwares are readily available for as little as $20 US, and since their advent a few years ago, they have come a long way toward being user friendly. Besides, this is actually the most simple of all the steps in generating your own eproduct. Using a good software like eBook Edit Pro, you can have a ready to market product in as little as 30 minutes.

If you prefer to seek professional help at this stage, do an online search for the keywords ‘ebook compiling services.’ You will be presented with several options to investigate.

Reason #5 – I Don’t Know Where or How To Sell The Product.

This is not a valid reason either. The Internet itself is an information driven medium. Most Internet users come online seeking one thing only . . . information. Your job will be to present your product in the right places when those people come looking for the information.

Untold numbers of volumes are available on the Net that deal with the topic of ebook marketing. We’re happy to offer, with our compliments, three concise guides that will help you on the way to successfully marketing your own eproducts. Send a blank email to our autoresponder for thedownload links.

mailto:[email protected]

So you see, there is actually nothing standing in the way of you creating and marketing your own eproducts, except your own fears, or your own failure to recognize your own natural abilities. Begin right now by saying ‘I CAN.’

Dan B. Cauthron offers original marketing insights and a 7-Volume eMarketing Library to all new subscribers. Join his list by visiting or send your name and email address to [email protected] with the words ’subscribe me’ in the subject bar.

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Choosing A Best-Selling E-Book Topic

Posted in E-book Tips on June 14th, 2011 by admin


Before you even start writing your first E-book, deciding on the right topic comes first. Fortunately, choosing a topic couldn’t be much easier since people are hungry for information. They are constantly searching on the internet to supply their desire for more knowledge. In this case, it shouldn’t be difficult for you to choose the best-selling E-book topic as long as you know the majority’s demand. Here’s how.

Observe And Brainstorm

Take a look around you and observe what people love to do. Identify what subjects interest them as well as you. Think of the problems that some people may be encountering at the moment. You can even deliberate on the dilemmas that you have recently worked out or the sorts of problems that others have had or could have in the future. There are lots of people on the internet who are trying to find solutions to their current problems. They can be your potential customers.

Moreover, brainstorming a list of problems that you and those around you have had in your lives will give you the idea of what topics others are looking for. For instance, your friend Mary has been finding ways on how to drop off fifteen pounds from her weight. Or lets say your neighbor Mike had lost his job. How did they manage their situations or find solutions to their problems?

Ask Your Target Market

This is perhaps the fastest and easiest way to look for a topic. Do research on popular keywords and explore what is the latest trend. Go to various chat rooms, forums, and discussion boards wherein the members post subject matters that they can discuss. Observe what they are talking about.

You may want to post a thread and inquire about their current complaints and problems. The good thing is they actually respond and tell you what they think. Next thing you’ll know you already have loads of excellent ideas to start with. Through this, you can be assured that there are people who are eager to purchase your solution.

Do Some Keyword Search

This is also a great way to ensure that there’s a market for your chosen subject area. By doing a keyword search you can determine if there are lots of people interested in that specific topic. You can begin your research with a free version of Word tracker. It will show the number of people searching that particular keyword phrase as well as the number of competing web sites for that keyword.

Of course, you want to look for keywords with high traffic and somewhat few competing pages in order for your E-book not to be dead in the water before the market even reaches it. Determining that there is a strong demand for your chosen topic will make your E-book the best-selling in the industry.

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Why your Ebook should be in PDF Format?

Posted in E-book Tips on June 10th, 2011 by admin


Last week, someone asked me to recommend a good e-book generator. It’s a question I get a lot. And I told him what I tell everyone: forget e-book generators. Instead, create your e-books and other print documents in PDF format.

Why choose PDF over a special e-book format?

Familiarity and Ease of Use
Nearly everyone with a computer has Adobe’s *free reader on their machine and knows how to use it. The same cannot be said for the proprietary e-book formats. E-book files create a learning curve for your customer as they try to familiarize themselves with document set-up, navigation and functionality that they may *never have encountered before. That’s work. Who wants to do extra work to use a product?

Trust Factor
E-book formats may require that customers install new files on their machine to read the book. Some e-book files are delivered as .exe files, which are notorious for their ability to carry *nasty viruses. Your file may not be an .exe and it might be clean as a whistle, but customers may be reluctant to install the files anyway. The PDF format is well-known and trusted. No mysterious installations, no viruses.

Readable by Anyone
PDF is a universal format that can be read on any type of computer. Most e-book generators create files that can only be read on PCs, leaving your Mac and Linux customers out in the cold.

File Stability
PDF documents have a far smaller chance of containing technical glitches. An e-book I once downloaded wouldn’t forward through the chapters properly. Sometimes I’d *click on a chapter title and get a blank page, or only the first page. The problems only got worse over time. I’ve *never had such problems with a PDF document and the files remain stable over time.

What About Security?
What about security and preventing file theft, you say? This is a common concern among e-book publishers and often the reason they go searching for an e-book generator in the first place.

To those people I say: piracy happens. No matter what format you create your e-book in, if someone is intent on stealing it, they will find a way to do so.

Publishers focused on tightly locking up their material often end up creating barriers between themselves and *legitimate paying customers. For example, you might decide to lock the print function so that people can’t print and photocopy your content. Then a paying customer who doesn’t want to read the whole thing on screen tries to print it out and can’t. They get frustrated. Frustrations don’t lead to more *sales or good customer relations.

I’m not saying you turn a blind eye to large-scale theft. To maintain your copyright, you do need to pursue people who are trying to pass off your content as theirs, reproduce whole pieces of your work in their work without permission, sell your materials without permission, or give them away on a large scale (say, as a *free public download from their web site). But if someone wants to share their e-book with their sister, it will happen anyway. In my opinion, trying to track down and stop these pass-alongs will cause you more time, *money and grief than it’s worth.

If you really want to use security functions such as password protection or locking the print function, they’re available in PDF anyway. Just be aware of the compromises you might be making in your ability to truly serve your paying customers.

A Case in Point
Some of you will know that I used to give away a free e-book with each subscription to my e-zine. But I stopped doing that in October 2004 because I was having many of the problems I’ve just described – it was an .exe file, Mac users couldn’t read it, and some people had trouble opening the file.

The publisher didn’t offer a PDF version so I pulled the book altogether. I’m now developing a special report of my own – in PDF format – that I can offer to new subscribers instead.

Jennifer Tribe is the president of Juiced Consulting, a company that helps business owners turn their expertise into money-making information products like books, special reports, teleclasses, and audiotapes and CDs. Jennifer holds a degree in journalism and has worked extensively as a writer and editor. Her articles on information products have been published in Management Magazine, Home Business Magazine, BusinessWoman Canada, and other leading publications. Subscribe to her free e-zine, Infopreneuring Strategies, at www.juiced

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Why self-publishing in e-book format is better today

Posted in Self-Publishing on January 25th, 2011 by admin

Today, more than ever before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their books distributed much easier than they could a decade ago. One very popular way that authors are distributing their work is digitally through ebooks. Digital books are gaining so much popularity that even some of the most popular authors in the world have used it to distribute their books. Stephen King for example published “Riding the Bullet” exclusively in ebook format. When this ebook began distribution over Barns and Nobel and A om there was so much demand for the download that the servers of these two book giants slowed down almost to a halt. People that wanted to download the ebook were put in a large queue with the hundreds of thousands of other who downloaded the ebook as well.

It’s not only big name authors that are finding success in ebooks. Many of these people are first time authors and are often amazed with the success of their ebook sales. Below are some of their ebook writing tips.

Don’t underestimate the power of the Ebook

Ebooks are still looked upon as unpopular by many authors who have not yet taken the time to learn about the success within this industry. For example, while the traditional publishing industry growing at the sluggish rate of 5% a year the digital publishing industry is growing at rates between 30% -50%. This means that the opportunities within the publishing industry are growing at a fraction of the rate that opportunities within the digital publishing industry are growing.

To set up an ebook you don’t need to be a tech wizard

Setting up your ebook from the idea conceptualization stage to the selling stage can’t be completed overnight but it is definitely something that can be done by anyone regardless of your technological background. If you can use a word processor then you can create and sell an ebook online. While it is recommended you set up your own website, it is not necessary. There are outlets such as om, EBay and L om to name only a few sites that allow you to post your ebook on their servers.

Setting up an Ebook site is virtually costless and you keep 100% of the profits

With traditional publishers you’ll be lucky to see 10% of the profits from your book. With ebooks however, you keep 100% of the profits minus the fees required to set up the site which are minimal. Here is the fee breakdown for ebooks vs traditional books:

Ebook vs Book cost
Ebook = Free to create an unlimited number of copies
Book = approximately $1500 for 200 copies of a 200 page soft cover book
Rights and profit
Ebook = You keep 100% of the profits and rights to your ebooks
Book = You get 10-40% royalty (usually about $2-$5/ book)

With the above examples it is easy to see that for first time authors ebooks make a lot of sense. The risk associated with publishing an ebook is much lower than it is with distributing a soft or hard cover book. Likewise, as an ebook author you’ll keep virtually all of your own profits.

If nothing else, it is something worth consideration. Ebooks may not replace traditional paperback books, but they certainly are gaining popularity at a rate that should make all authors stop to think about how they could use ebooks to their advantage.

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