Find the Best Venues for Your Virtual Book Tour

Posted in Book Tour on January 13th, 2012 by admin


When authors hear the term “virtual book tour” they often think of reviews posted on book blogs, but a virtual book tour can be so much more, incorporating guest posts on blogs, interviews on podcasts or radio shows, social network events, contests, book giveaways, and more.

The first step to finding the best venues for your virtual book tour is to define the target audiences for your book and the best places to reach those audiences.

Be as specific as you can when defining your ideal target audience. You may want to define a primary audience (the perfect customer) and some secondary audiences.

For example, the ideal audience for a romantic suspense novel might be avid readers who enjoy reading romantic suspense and are looking for new authors to try. A secondary audience might be women who read romance or suspense novels.

You’ll also need to decide what kind of venues you would like to include on your tour. Here are some possibilities:

  • Topical blogs, focused on the topic of your book or geared toward your target audience
  • Book review blogs
  • Blogs geared to writers
  • Podcasts and online radio shows that interview authors or are geared to your topic or target audience

Your ideal virtual book tour host will probably have a high traffic website that’s a perfect match for your target audience, be active on social networks, be responsive and willing to promote the tour, and be enthusiastic about participating.

Ideally, you will find a group of “ideal hosts” eager to participate in your tour. Depending on your niche, it might be a challenge to find enough hosts who meet all of your criteria, so you may have to make some compromises.

Sometimes you may have to choose between audience size and audience type. In general, I recommend going for the audience that’s the best match for your book, rather than the larger numbers. The ideal audience will be most receptive to buying your book.

Remember that your tour content will remain online for a long time and can continue to generate interest. And even lower traffic sites may generate a nice review for your book.

To learn how to organize your own successful virtual book tour, check out my new Virtual Book Tour Magic guidebook for authors.

Book Tour Special: Order Virtual Book Tour Magic by December 12 and you’ll get an invitation to an exclusive book tour Q&A session with Dana on December 15.

About the Author

Dana Lynn Smith, The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, blog, newsletter, and private coaching. For more book promotion tips, get her free Top Book Marketing Tips ebooks at

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